We are seeking a Regional Sales Manager to sell and execute Red Bull's strategy and initiatives within an assigned group of regions, zones, or banners for a specific national chain.

The successful candidate will have ownership of regional key account volume, market share, spending budgets, and results, including distribution, price, promotion, and Quality Points of Distribution (QPOD) within the chain.

Responsibilities:

• MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT:
• Execute distribution for priority packages in line with Channel Strategy recommendations
• Sell Red Bull's recommended pricing program using best practices and available tools
• Develop an annual promotion schedule in accordance with chain HQ goals
• Customize the sales pitch to achieve account goals while driving effective, permanent merchandising

• MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS:
• Establish a 'wiring model' that ensures communication with all regional chain decision-makers
• Routinely engage in activities to build partnerships and 'wire' relationships at the regional, zone, and banner levels within assigned chains
• Establish the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs) across the country

• BUDGETS/ANNUAL PLANNING:
• Ensure regional, zone, and banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility
• Manage travel and entertainment expenses within the assigned budget
• Manage the annual budget for FOAs and distributor spending

• BUSINESS ANALYSIS:
• Work with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programs and promotions
• Work with the Category Management Team to evaluate ROI for 'pay-for-space' agreements and communicate key learnings to the Channel Lead
• Drive post-promotion analysis, in collaboration with the Category team, after all programs to evaluate promotional effectiveness
• Develop business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that inform future strategy and improve understanding of consumer purchase patterns

• BUSINESS REVIEWS & RELATIONSHIPS:
• Conduct quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and related topics
• Proactively share examples of Red Bull marketing activities to demonstrate key points of differentiation from competitors
• Provide energy category insights that drive changes in promotion, pricing, distribution, and merchandising practices
• Routinely engage in activities to build relationships and develop connections within key accounts beyond the buyer level

• COMMUNICATION & TEAM WORK:
• Use appropriate communication processes to keep DPs and DPMs informed of regional/zone/banner level programs and initiatives for their assigned chains
• Routinely visit DPs to ensure personal contact and open lines of communication
• Maintain open communication with relevant Region & DP personnel to ensure effective program implementation

Requirements:

• Minimum of 4 years of experience in Sales and Key Account Management, with a strong track record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation
• Experience working with chain accounts across multiple channels, preferably grocery and/or convenience
• Strong analytical skills, with experience using internal and external data sources
• Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Highly proficient in Microsoft Excel and PowerPoint

Travel: 30-40% Employment Type: Permanent Benefits: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement