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We are seeking a Manager, Customer Relationship Management (CRM) Analytics to join our team managing campaign execution, campaign fulfillment, and campaign tracking/analysis processes for the US Intl Wealth & Premier Banking (IWPB) business.

As a Manager, CRM Analytics, you will:

  • Support the end-to-end execution of customer communication and fulfillment projects, ensuring timelines and deliverables are met
  • Partner with business stakeholders to gather requirements, clarify objectives, and translate needs into executable campaign activity
  • Work with the Senior Manager, Campaign Management to manage the communications calendar, balancing team capacity with business demand and deadlines
  • Follow and help strengthen quality control and governance processes to support error-free campaign delivery and minimize operational risk
  • Collaborate with stakeholders to design campaign offers that align with business objectives and are feasible to execute and fulfill within the Data & Analytics (D&A) Campaign Management operating model
  • Help ensure tracking and performance analysis are embedded in campaigns to assess Return on Investment (ROI), capture learnings, and optimize future CRM communications
  • Contribute to ad-hoc tasks as required to support team delivery

You will likely have the following qualifications to succeed in this role:

  • Progressive analytics experience (or equivalent), ideally within CRM, marketing campaign operations, or data analytics. Experience in the financial services industry preferred but not mandatory
  • Bachelor’s degree required in Business, Statistics, Economics, Finance, Information Systems, or Operations Research. Master’s degree preferred
  • Strong quantitative and analytical skills, including database marketing and portfolio management; familiarity with campaign execution tools (e.g., PEGA will be a plus)
  • Demonstrated strength in problem solving, planning, project management, decision-making, communication, and delivering to deadlines
  • Confident engaging stakeholders,able to ask the right questions, challenge constructively, and translate requirements into action
  • High attention to detail and a quality-first mindset, with strong control and governance discipline
  • Able to prioritize effectively, manage competing demands, and keep work moving across multiple deliverables at pace
  • Experience working in a cloud environment; exposure to campaign management and CRM decisioning solutions. Strong working knowledge of SAS & SQL
  • Proven ability to analyze data, generate insights, and provide recommendations

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment.

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