At Electronic Arts, you will be part of a team that creates next-level entertainment experiences inspiring players and fans worldwide.
As a Product Manager for Personalization & Discovery, you will bridge the gap between 'user' and 'superfan' within the EA app. You will design and build intelligent, data-driven experiences that sync seamlessly with the global CRM ecosystem.
Your goal is to transform the app into a personalized destination where every interaction drives long-term player loyalty and engagement.
Responsibilities:
- Build bespoke experiences: You will create high-impact, personalized 'red carpet' moments that excite users to engage with the EA app.
- Collaborate cross-functionally: Drive cross-functional and studio alignment with CRM, Marketing, and Game Teams to deliver cohesive event and communication plans tied to key in-game and regional moments.
- Experiment: Design and execute A/B tests on engagement features, reward structures, and notification strategies to optimize player lifetime value (LTV).
Qualifications:
- Experience: 3-5 years of Product Management experience, ideally within gaming.
- Domain Expertise: Translating user behavior and desired business results into ideal user experiences/journeys.
- Analytical Rigor: Metric definitions, analytical tooling, and interpretation of complex behavioral data and trends.
- Communication: Ability to translate complex technical or data insights into actionable strategies for both creative and technical teams.
Benefits:
- Comprehensive portfolio of games and experiences
- Offices around the world
- Opportunities for growth and development
- Flexible work arrangements
- Health and wellness programs
- Paid time off and parental leave
- Free games and more
