The Senior Manager, Specialty Retail will lead Red Bull's sales and execution across the Specialty Retail channel through two key areas of responsibility.

First, the role serves as the field sales leader for the Hardware/DIY channel, overseeing a team of Regional Sales Managers responsible for executing Red Bull's national field strategy across more than 3,600 locations.

Second, the role leads a team of Key Account Managers responsible for the growth and development of a portfolio of 20+ Specialty Retail customers, including the integration and expansion of newly acquired accounts.

The Senior Manager is accountable for delivering business results across volume, revenue, profit, share, distribution, and execution metrics while building organizational capability through coaching and team development.

Responsibilities:

• FIELD SALES LEADERSHIP:

Lead Red Bull's field sales strategy and execution across the Hardware/DIY channel through a team of Regional Sales Managers supporting more than 3,600 retail locations. Develop field sales strategies and annual execution plans aligned with company objectives and retailer priorities. Serve as the primary field sales leader for the Hardware/DIY channel, representing Red Bull in customer meetings, business reviews, and strategic planning sessions with national, regional, and field leadership.

• SPECIALTY RETAIL KEY ACCOUNT LEADERSHIP:

Lead and develop a team of Key Account Managers responsible for more than 20 Specialty Retail customers and newly acquired accounts. Develop customer-specific growth strategies and annual business plans aligned with company objectives and customer priorities. Oversee customer business plans, contract negotiations, promotional investments, pricing strategies, assortment initiatives, and growth programs.

• LEADERSHIP, COACHING, AND TALENT DEVELOPMENT:

Lead, coach, and develop a team of Regional Sales Managers and Key Account Managers. Establish clear priorities, expectations, and accountability across field sales and key account functions. Create development plans and succession opportunities that strengthen organizational capability and prepare future leaders.

• CUSTOMER AND RETAILER PARTNERSHIP DEVELOPMENT:

Establish and maintain strong relationships with senior field leadership across Hardware/DIY customers and headquarters-level decision-makers across Specialty Retail and Key Accounts. Develop joint business plans that align retailer objectives with Red Bull growth strategies. Position Red Bull as a strategic business partner through category expertise, consumer insights, and thought leadership.

• DISTRIBUTION AND EXECUTION EXCELLENCE:

Partner with Distribution, Regional Sales leadership, and Distributor Partners to maximize product availability and retail execution. Develop processes and tools that improve visibility into distribution, inventory, service levels, and in-store conditions. Drive initiatives that improve execution consistency, reduce out-of-stocks, and strengthen retailer satisfaction.

• FINANCIAL AND INVESTMENT MANAGEMENT:

Own customer and channel investment budgets for Key Accounts. Evaluate promotional effectiveness and return on investment across all customer programs and initiatives. Allocate resources strategically to maximize business impact and profitable growth.

• CUSTOMER PROFITABILITY MANAGEMENT (CPM):

Lead the implementation and adoption of CPM principles across Specialty Retail Key Accounts. Utilize business systems and analytics tools to improve planning accuracy and decision-making. Develop training, processes, and reporting tools that strengthen financial discipline and accountability.

Requirements:

• Minimum 7+ years Sales and Key Account experience with a strong track record of success
• Experience managing a large high-performing team
• Strong analytical skills and experience using internal and external data sources
• Leadership capabilities to recruit, train, develop, and motivate the team
• In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry
• Strong analytical skills and experience using internal and external data sources (i.e., Nielsen, IRI, CPM, Sales Data)
• Strong leadership presence with excellent communication and active listening skills
• Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills
• Self-motivated and able to work independently
• Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) and internal systems (CPM, SAP/B

Benefits:

• Comprehensive Medical, Dental, and Vision Plans
• 401k Match
• Family Leave
• PTO and Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement