As the Student Marketeer Team Lead (SMTL), you will support the Field Marketing Specialist (FMS) in driving brand image and product trial in your market, in addition to your role as a Student Marketeer (SM).

Your primary functions are to assist the FMS and SM efforts in your market, support key areas of student marketeer tool management, planning & in-field/on-campus execution.

You will support the FMS planning efforts to build brand awareness on campus, increase sales in-market and on campus, and drive product trial (direct/indirect).

You are responsible for providing feedback on campus & in-market activities, and acting as a support in team recruitment, onboarding, training, and activations.

Responsibilities

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Support your team in the field through demonstration of expert Brand and Product knowledge
• Support FMS in motivating and inspiring SMs in the field and the office
• Contribute to trial driving focuses designed to grow the user base, on and around campus
• Assist the FMS in building activities in line with Regional + National priorities & strategy
• Share ideas to innovate in bringing the World of Red Bull to life on campus
• Support the process for sampling and university planning, scheduling, and feedback
• Occasionally participate in National marketing planning or brainstorming sessions

EXECUTIONAL EXCELLENCE

• Demonstrate the 8-step sampling technique in-field during SM missions, showcasing what executional excellence looks like
• On-shift, provide in-field coaching to fellow Student Marketeers to support driving trial and bringing the brand to life in a premium way, both on campus and in-market
• Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU
• Demonstrate the Ace of Sales techniques in the field during SM Missions, showcasing the P.I.P.E. technique
• Reinforce FMS guidance and deadlines around RBU portal, and provide feedback to ensure aligned & successful plans
• Occasionally attend cross-functional or cell team meetings to collaborate with the sales team
• Manage Student Marketeer Sampling & Seeding inventory and ordering (via local process or FGT)
• Coordinate regular Mini fleet maintenance and fuel card management via Fleet Management
• Support the FMS with any scheduling or coordination involved with warehouse management
• Provide monthly analysis to FMS on the status of all branded assets (i.e., Mini Coopers, Clothing, Backpacks, etc.)

RECRUITMENT, ONBOARDING, AND TRAINING

• Share ideas with FMS for monthly team meetings, areas of opportunity, and coaching needs
• Support training of new Student Marketeers
• Collaborate with FMS to develop a market-level recruitment plan, with a campus-focused approach
• Execute recruitment missions alongside fellow Student Marketeers, highlighting the importance
• Support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus

Requirements

• Must be currently assigned the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM)
• Proven ability to lead a project and motivate team members
• Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge
• A desire to coach fellow Student Marketeers
• Able to work flexible part-time hours, including some nights and weekends
• University/college enrollment
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

Travel

• 0-10%

Hourly Rate

• $22.30/hour