Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organisations.

Following a recent Series E funding round, where $200 million was raised, the company's valuation stands at $4 billion.

About The Role

Synthesia is the #1 Enterprise AI video generation since 2016, and today works with 90% of the Fortune 100. The core product, Studio, lets anyone turn a script into a polished video with an AI avatar, no camera or crew required.

Now the company is entering a new chapter, and the API is at the center of it. The Interactive Avatar API lets any company build real-time, conversational avatars directly into their own products.

You are the first product marketing hire dedicated to the API, and you will build the GTM motion from scratch.

There's no playbook here yet. You will set the foundational positioning, write the developer-facing messaging, stand up the launch process, and figure out how to reach developers and win them.

Requirements

  • You get energy from building from scratch, and have a hacker mentality.
  • You use gen AI video tools and created content with them. You're in every new model the week it drops.
  • You've built with APIs yourself: called endpoints, read the code samples, wired up a webhook, shipped something small. You know how developers actually integrate and ship.
  • You've done product marketing, growth, or developer marketing for enterprise audiences.
  • You're an excellent communicator, written and spoken. You have experience managing senior stakeholders and complex program management.