The Category Development Manager supports the Sr Director Category Development in building consumer and customer focused strategies, tactics, and category grounded solutions.

Areas of Responsibility:

• Develop and cultivate business relationships with external retailer contacts to establish RBNA as the indispensable partner for all category management needs.
• Build comprehensive knowledge of products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
• Oversee development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation.
• Leverage data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps.
• Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities.
• Work effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources.
• Guide execution of Red Bull Category Management resources to provide solutions that establish strategic plans for assigned Customer Teams and Red Bull Business Units.
• Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
• Facilitate the customer business planning process by integrating with overall strategic business goals.
• Turn insights into actions by executing, analyzing, and evaluating Category plans and identifying key opportunities for Red Bull and our retailers to capitalize on.
• Present Red Bull’s Category credentials to key Retailers in a compelling manner.

Requirements:

• Bachelor's degree in Business, Marketing, Analytics, or a related field preferred.
• 3-5 years of experience in consumer goods, retail, category management, sales analytics, shopper insights, or syndicated data.
• Experience with Food Service and/or On Premise channels preferred.
• Strong analytical skills with experience leveraging syndicated, POS, panel, and retailer data to drive growth and business performance.
• Ability to translate complex data into clear insights, recommendations, and compelling stories.
• Proven ability to build collaborative partnerships across customers, teams, and business functions.
• Advanced proficiency in Excel, PowerPoint, and Word.
• Excellent communication, presentation, organizational, and project management skills.
• Knowledge of retail merchandising and in-store execution strategies.

Preferred Qualifications:

• CPCM certification and/or Master’s degree
• Experience in sales or analytical sales support, including customer-facing engagement
• Experience working with third-party agencies (brokers, data/insight providers)
• Beverage/DSD experience
• Experience with analytical tools (e.g., Tableau, Power BI, SQL, Alteryx, ProSpace)

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement