We are seeking a Sr. Manager, Gaming Player Marketing to lead Red Bull's Player roster, consisting of professional gamers, esports organizations, and content creators. The successful candidate will drive the development of talent strategy, scouting, relationship management, and high-impact activations. They will serve as the gaming and talent subject matter expert across the organization, leading cross-functional collaboration and building high-touch relationships with Players and their teams.
Responsibilities:
- Lead the identification, evaluation, and recruitment of Players across professional gaming, esports organizations, and content creation
- Negotiate agreements covering performance expectations, content and social media commitments, compensation, branding rights, and schedules
- Onboard new gaming and esports athletes, providing brand, product, and communications training, and setting performance goals
- Own day-to-day communication and relationship management with Players and their teams
- Monitor the health and performance of the Player roster, providing feedback and guidance for performance improvement
- Drive ideation of innovative Player project ideas, giving Players the freedom to bring their ideas and creativity to life
- Stay informed on global and local gaming trends, titles, teams, and stakeholders to shape comprehensive marketing strategies
- Serve as a primary link for the gaming program, ensuring alignment with all stakeholders and partners
- Lead the strategic development and execution of high-impact Player gaming projects and events
- Own end-to-end project management for key Player gaming initiatives
- Translate Player ideas, passions, and creative concepts into strategic Red Bull projects
- Own Player gaming project timelines, budgets, deliverables, and resourcing across Player initiatives
- Cross-functional collaboration with Red Bull Media Network team to align gaming content objectives and explore new content opportunities
- Support regional Player project activation strategy and execution
- Identify and activate cross-functional opportunities for Players
- Manage external partners and internal resources supporting the Player program
Requirements:
- 5+ years of experience in gaming, esports, talent, or entertainment marketing
- Strong understanding and industry relationships across the gaming and esports ecosystem
- Proven ability to develop and lead talent and partnership strategies
- Strong strategic and project management skills
- Exceptional communication and relationship-building skills
Benefits:
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement
