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The Senior Key Account Manager (SKAM) is responsible for leading Red Bull's business strategy and growth initiatives across a portfolio of key customers.

Working closely with cross-functional teams, including Sales, Distribution, Marketing, Finance, Operations, and Legal, the SKAM helps align priorities, strengthen partnerships, and execute strategies that support shared business objectives.

Key responsibilities include managing account performance across Distribution, Price, Promotion, and Presence; overseeing budgets and business results; building strong relationships with customer leadership teams; and identifying opportunities to drive sustainable growth.

Areas of Responsibility:

  • Strategic Business Planning & Execution: Executes short- and long-term strategies and activities consistent with RBNA objectives and standards. Allocates resources where the investment has the highest payback with strategically important customers.
  • Execute Red Bull Standards: Executes distribution on priority packages consistent with RBNA recommendations and ACV goals for each retailer. Sells Red Bull's optimum prices by utilizing best practices and available tools.
  • Budget Planning: Constructs annual Customer Marketing Agreements and manages associated funds for each retailer. Tracks and evaluates Trade Investments to ensure highest return on investment.
  • Management of Regional & DP Relationships: Establishes 'Wiring Model' that ensures all Regional management are wired with specific Red Bull personnel that manage the HQ & Regional business.

Requirements:

  • Minimum 6 years of sales and key account experience with a strong track record of success
  • Experience in managing chain business in grocery and/or convenience channels
  • Strong analytical skills and experience using internal and external data sources
  • Ability to demonstrate solid 'peer leadership/influence'
  • Strong leadership presence with excellent communication and active listening skills
  • Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
  • Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
  • Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement
  • In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Direct Store Delivery (DSD) industry
  • Self-motivated and able to work independently
  • Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & internal systems (CPM, SAP/BI)

Travel: 50-60%

Benefits: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

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