We are looking for a creative, passionate and well-rounded individual to join our Digital Native and Startup marketing team to help us focus on the fastest-moving segment in tech: venture-backed startups building and scaling on AI.

As a Sr. Industry Marketing Manager at Databricks, you will guide messaging, content and GTM programs for the Startup segment. You will work with sales, partners, VCs, accelerators and our customers to build awareness, demand generation and sales enablement programs that help achieve pipeline goals.

The impact you will have

• Establish a startup-segment positioning and content framework used consistently across priority sales, partner, developer, field, and demand-generation programs, with adoption measured through program usage and stakeholder feedback.
• Meet or exceed agreed pipeline and consumption targets for priority startup accounts through integrated account-based, partner, venture, demand-generation, and field programs.
• Build an active venture and accelerator ecosystem that generates measurable portfolio reach, co-marketing activity, qualified opportunities, and sourced or influenced pipeline.
• Improve the conversion of startup evaluations into committed production spend by optimizing credits, trials, free-tier, and other product-led motions, measured through activation, conversion, and expansion rates.
• Increase awareness and technical credibility with startup founders, developers, and technical leaders, measured through target-audience engagement, community participation, content-assisted opportunities, and event outcomes.
• Equip go-to-market teams with startup-specific messaging, technical proof points, sales plays, and enablement that improve seller adoption and segment performance, including conversion, win rate, or sales-cycle metrics.
• Expand the segment’s customer and community proof through credible startup stories, technical content, speaking engagements, and investor or developer events that contribute to reach, engagement, and pipeline.

What we look for

• 7+ years of experience marketing technology to startups, developers, or the venture ecosystem, or equivalent experience building and scaling a venture-backed startup.
• A proven record of owning marketing strategy for a segment, product line, or go-to-market motion and delivering measurable pipeline, adoption, consumption, or revenue outcomes.
• Experience developing positioning, messaging, and content for complex technical B2B products and translating cloud, data, analytics, or AI/ML capabilities into clear customer use cases and business outcomes.
• Technical fluency in modern data and AI architectures, including the technologies and buying considerations relevant to model providers, agent frameworks, vector search, evaluation tooling, and production workloads.
• Demonstrated success building relationships with venture firms, accelerators, incubators, startup communities, customers, or strategic partners to drive awareness, co-marketing, adoption, or pipeline.
• Working knowledge of venture-backed company buying dynamics, including funding stages, budget and runway pressures, buying authority, and triggers that accelerate or stop infrastructure and AI platform decisions.
• Experience with product-led and consumption-based growth motions, including self-serve funnels, trials, credits, free tiers, and the path from technical evaluation to committed spend.
• Experience leading cross-functional programs and presenting credibly to founders, technical leaders, investors, sales teams, and partners while balancing strategic direction with fast, hands-on execution.

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location.

Zone 1 Pay Range $163,400-$224,750 USD Zone 2 Pay Range $147,100-$202,300 USD Zone 3 Pay Range $139,000-$191,050 USD Zone 4 Pay Range $130,700-$179,750 USD