This is a senior client-facing role for someone who wants to operate at the intersection of strategy, growth, sales, and execution. You will work directly with founders and business owners, understand their business in depth, identify what is holding growth back, and help them decide what to do next.

You will have exposure to a large number of businesses, markets, offers, sales models, and growth challenges. That creates an unusually steep learning curve. Instead of spending years inside one company solving one set of problems, you will see patterns across dozens of businesses and develop the judgment to quickly understand:

• What is actually holding growth back
• What is noise and what matters
• Where the highest-leverage opportunity is
• What the founder should focus on now
• What should be stopped
• What should be doubled down on
• How strategy should translate into execution

Your job is to create clarity. To tell clients what matters now. To show them what needs to happen next. And to make sure the right actions actually happen.

You will work closely with founders to understand the business beyond surface-level account updates. You will build a clear picture of:

• Their business model
• Target market
• ICP
• Offer
• Pricing
• Positioning
• Acquisition channels
• Sales process
• Current pipeline
• Delivery model
• Team capacity
• Growth goals
• Immediate constraints

From there, you will help determine the highest-priority actions required to move the business forward.

You will advise, not just support. You should be comfortable saying: "This is the problem I think we need to solve first." "This is where I think you're focusing on the wrong thing." "This is the strategy I would recommend." "This is what I would do over the next 30 days." "This is what needs to happen before we scale."

You will challenge clients when needed, simplify decisions, and help them avoid wasting time on low-leverage work. Your value comes from your judgment, not just your responsiveness.

You will help clients move from broad goals to focused execution:

• Define the objective
• Identify the constraint
• Decide the strategy
• Break it into clear actions
• Assign ownership
• Set timelines
• Review what happened
• Adjust based on results

You should naturally reduce complexity rather than add to it. If a client has fifteen things they could be doing, your job is often to help them identify the two or three that actually matter.

You will think commercially. That means understanding the complete journey from market to revenue: Positioning → Acquisition → Conversations → Pipeline → Sales → Revenue → Delivery → Expansion

You will help clients understand where that journey is breaking down. For example: If acquisition is weak, you investigate the offer, market, message, and channel. If leads are coming in but deals are not closing, you look at qualification, sales process, follow-up, positioning, and pricing. If sales are happening but delivery is becoming difficult, you help identify what needs to change operationally.

You should be comfortable moving across the business rather than treating growth as a single function.

You will spend significant time speaking directly with founders and senior operators. These are not scripted check-ins. The conversations should be valuable enough that a founder would pay for the thinking itself.

You will:

• Review business performance
• Analyse what has changed
• Identify opportunities
• Diagnose problems
• Challenge assumptions
• Set priorities
• Recommend strategy
• Help unblock decisions
• Create accountability
• Keep momentum high

The standard is not whether the meeting happened. The standard is whether the meeting changed what happens next.

You will maintain the full commercial picture. You should understand what everyone is working on, how it connects to the overall strategy, and whether the combined effort is actually moving the client toward their objective.

If teams become disconnected, priorities conflict, or something important is falling through the cracks, you take ownership of resolving it.

You should recognise when:

• A client is losing momentum
• Execution has stalled
• The strategy is not producing results
• Expectations have become misaligned
• Lead flow is weak
• Sales follow-up is poor
• Internal delivery is becoming a blocker
• The client is focusing on the wrong priorities
• Trust is beginning to decline

Then act. Do not wait for a formal escalation.

Part of being a trusted partner is being willing to address uncomfortable realities before they become larger problems.

Skills & Competencies

• Commercial Judgment: You understand how businesses grow and make money. You can connect strategy to revenue and distinguish between activity and actual commercial progress.
• Strong Diagnostic Ability: You can listen to a complicated situation and quickly work out what the underlying issue is. You separate symptoms from root causes.
• Strategic Thinking: You can move between the big picture and immediate execution. You know how to turn an ambitious goal into the next few actions that actually matter.
• Founder-Level Communication: You can communicate confidently with intelligent, ambitious, demanding people. You are comfortable challenging ideas without becoming confrontational. You can give clear advice even when it is not what the client hoped to hear.
• High Ownership: You do not wait to be told what to do when something is obviously not working. You investigate, decide what needs to happen, and move it forward.
• Structured Execution: You are excellent at turning conversations into decisions, priorities, actions, owners, and timelines.
• Curiosity: You genuinely enjoy understanding businesses. You want to know why an offer works. Why one market responds differently from another. Why one sales process converts and another does not. Why certain founders execute faster than others. That curiosity compounds into judgment.
• AI Fluency: You actively use AI to improve your thinking and output. You should use AI to analyse businesses, prepare for conversations, research markets, structure plans, review performance, document decisions, and increase the quality and speed of your work.

Benefits

• Fully remote
• Full-time role at a profitable, bootstrapped company
• Direct access to ambitious founders and business owners
• Exposure to a wide variety of companies, markets, and growth problems
• The opportunity to build deep skill across strategy, acquisition, sales, operations, and AI
• Significant autonomy and ownership
• Direct access to senior leadership
• A role where your judgment and capability can grow quickly
• Performance-based progression into leadership, strategy, operations, or broader commercial ownership