Electronic Arts is a game maker that connects hundreds of millions of players from around the globe to some of the world’s greatest games.
As a Product Manager for Player Lifecycle, you will bridge the gap between "user" and "superfan” within the EA app. You’ll design and build intelligent, data-driven experiences that sync seamlessly with our global CRM ecosystem. Your goal is to transform the app into a personalized destination where every interaction drives long-term player loyalty and engagement.
Responsibilities:
- Build bespoke experiences: You’ll build high-impact, personalized "red carpet" moments that excite users to engage with the EA app. From day-one onboarding to long-term mastery, your work will be the heartbeat of our engagement, retention, and monetization experiences.
- Collaborate cross-functionally: Drive cross-functional and studio alignment with CRM, Marketing and Game Teams to deliver cohesive event and communication plans tied to key in-game and regional moments.
- Experiment: Design and execute A/B tests on engagement features, reward structures, and notification strategies to optimize player lifetime value (LTV).
Qualifications:
- Experience: 3-5 years of Product Management experience, ideally within gaming.
- Domain Expertise: translating user behaviour + desired business results into ideal user experiences/journeys.
- Analytical Rigor: Metric definitions, analytical tooling and interpretation of complex behavioral data and trends.
- Communication: Ability to translate complex technical or data insights into actionable strategies for both creative and technical teams.
Benefits: Electronic Arts adopts a holistic approach to its benefit programs, focusing on physical, emotional, financial, professional, and community well-being to support a balanced life. Packages are customized to meet local needs and may include medical assistance, mental health support, retirement savings, paid time off, family leaves, free games, and more.
